Çimsa

Çimsa needed a comprehensive creative branding campaign that would not only capture the essence of the brand but also align with various business areas such as sustainability, innovation, and governance. The goal was to create a unified messaging platform with a flexible structure that could adapt to different communication occasions.

Creative Approach

• Core Messaging Development: We began by shaping the core messaging that would effectively represent Çimsa’s business and values. The central slogan, “Shape Today for Tomorrow”, encapsulated the company’s forward-thinking vision and its commitment to shaping a better future.

• Adapting for Different Areas: To ensure the messaging was versatile, we developed sub-messages for various key focus areas within Çimsa:

Sustainability: “Save Today for Tomorrow”
Social Impact: “Empower Today for Tomorrow”
Innovation: “Innovate Today for Tomorrow”
Governance: “Lead Today for Tomorrow”
Product Communication: “Rule Today for Tomorrow”

These tailored messages allowed for consistent yet flexible communication across diverse aspects of Çimsa’s operations.

• Creative Assets & Applications: We created a full range of creative assets and applications for each of these messages. This included visual designs, digital content, print materials, and more, all reflecting Çimsa’s dynamic approach to shaping the future while focusing on specific business objectives.

• Collaboration with Artist Hakan Keleş: To bring a fresh perspective to the messaging, we collaborated with renowned illustrator Hakan Keleş. His unique artistic style helped bring these messages to life in an engaging way, adding visual appeal and making the communication more relatable and memorable for both internal and external stakeholders.

Results and Impact

The "Shape Today for Tomorrow" campaign successfully unified Çimsa’s communication efforts across various business domains, making each message resonate with its intended audience. By collaborating with Hakan Keleş, we added a layer of creativity and originality to the messaging, ensuring that it stood out in the market.

The creative assets developed for different communication areas provided flexibility and clarity, while helping to strengthen Çimsa's brand identity. This campaign helped the company convey its vision, increase internal alignment, and foster a deeper connection with stakeholders across different sectors.