Çimsa

For Çimsa, we created an employee-focused communication campaign that aligned with their overarching brand messaging, "Shape Today for Tomorrow." The goal was to develop an internal campaign that not only resonated with employees but also tied into Çimsa’s Employee Value Proposition (EVP). We wanted to celebrate the employees as the true “Shapers” of the company, emphasizing that their contributions are essential to the company’s growth and success.

Creative Approach

• Campaign Messaging: We introduced the term “Shaper” to refer to Çimsa’s employees, positioning them as the driving force behind the company’s achievements. The key message was “Success is shaped with you”, highlighting that Çimsa’s progress and success are directly shaped by the efforts of its employees.

• Visual Assets & Communication: To bring this message to life, we developed a range of creative assets, including:Posters and advertisements that showcased employees as the backbone of the company’s future.
  Testimonial content from real employees, sharing their experiences and how they contribute to shaping Çimsa’s success. These stories were designed to engage other employees and create a sense of pride and belonging.
  These materials were used throughout the company to promote the "Shapers of Çimsa" campaign internally, ensuring that the message was seen and heard across all levels of the organization.

• EVP Integration: The campaign was crafted to reinforce the Employee Value Proposition (EVP) by highlighting the important role employees play in the company’s success, while also fostering a sense of unity and purpose. This helped to strengthen Çimsa’s employer brand and attract talent that aligned with its values.

Results and Impact

The "Shapers of Çimsa" campaign successfully connected employees with the company’s vision and mission. The use of testimonials and employee-focused communication helped to humanize the brand and make employees feel valued and recognized for their contributions.

By aligning this internal campaign with Çimsa’s EVP and overarching "Shape Today for Tomorrow" branding, we not only increased employee engagement but also enhanced the company’s internal culture. The campaign fostered a sense of pride among employees, reinforcing their integral role in the company’s continued success.