Çimsa

For Çimsa, we developed a launch campaign for Rapidome, a product that allows homes to be built in just 48 hoursusing 3D printing technology. We positioned this incredible innovation as one of history’s most challenging tasks and discoveries. The "Challenging Missions" campaign film emphasized the revolutionary aspect of Rapidome and its potential to address urgent housing needs, particularly in the aftermath of natural disasters and in refugee situations.

Creative Approach

• Concept Development: We wanted to convey the rapid and transformational nature of the Rapidome technology by comparing it to some of the greatest challenges and discoveries in history. This gave the campaign a sense of urgency and importance, aligning Rapidome as a breakthrough solution for pressing global housing issues.

• Campaign Film: The central piece of the campaign was a film featuring a countdown timer running from 48 hours, illustrating the time it takes to build a home with Rapidome. While the timer counted down, the film showcased key historical discoveries and challenges, positioning Çimsa’s Rapidome technology as another groundbreaking achievement in human history.

• Messaging: The film communicated how Rapidome not only meets the urgent demand for housing but also provides quick solutions for disaster relief and addressing the refugee housing crisis. We framed this innovation as a solution capable of solving critical housing problems in an extremely short amount of time.

Results and Impact

The "Challenging Missions" campaign successfully highlighted Rapidome’s revolutionary approach to fast housing construction. By positioning the product alongside significant historical achievements, we created a sense of urgency and importance. The campaign communicated Çimsa's contribution to solving housing problems related to earthquakes and refugee crises, offering a quick, reliable solution that could change the future of construction.

The campaign received positive attention from both the media and the public, reinforcing Çimsa’s position as an innovative leader in the construction industry, while Rapidome emerged as a key solution in the fight for faster, more sustainable housing.