Akçansa

As Akçansa evolved and aligned its communication strategy with its strategic pillars, the company needed a new visual identity and messaging framework. Working closely with senior management, we developed core messages that would reflect the company’s vision and values. These messages were then put to a vote by a focus group, which included employees from different levels of the organization. The chosen slogan was "Beraber Mümkün" (Together, It’s Possible), capturing the essence of collaboration and collective success.

Creative Approach

• Slogan Development: The strategic messaging, "Beraber Mümkün", reflects Akçansa’s core belief that progress and success are achievable through teamwork, collaboration, and unity. This message resonated strongly with the company’s mission and values, reinforcing the idea that working together leads to innovation and progress.

• Visual Identity & Creative Assets: Following the development of the core message, we crafted a complete visual identity for the campaign. This included creative assets, such as posters, digital content, social media materials, and more, all designed to align with the slogan and convey a sense of unity and shared purpose. The design elements were chosen to reflect modernity, strength, and togetherness, reinforcing the key message across all communication channels.

• Campaign Video: To bring the message to life, we created a campaign video that emphasized teamwork, collaboration, and the collective effort that drives Akçansa’s success. The video featured real employees, showcasing how working together enables the company to achieve its goals, highlighting both the human aspect and the shared vision that drives Akçansa forward.

Results and Impact

The "Beraber Mümkün" campaign became a cornerstone of Akçansa’s communication strategy. The core message and visual identity were seamlessly integrated into both internal communications and external marketing materials. Employees across all levels embraced the message, which helped to foster a strong sense of unity and collaborationwithin the organization.

Externally, the campaign successfully communicated Akçansa’s commitment to teamwork and progress, reinforcing the company’s reputation as a collaborative and forward-thinking leader in its industry. By aligning the brand with the values of unity and collaboration, Akçansa established a stronger connection with both its employees and the wider community.