Akçansa

Akçansa wanted to break the negative and grey perception of concrete, especially among younger audiences. The goal was to shift this perception from negative to positive, starting from an early age. To achieve this, we explored the interests of this target audience and discovered that one of their favorite activities was playing a popular block-building game. With this in mind, we partnered with game influencers from this gaming community to create a groundbreaking and interactive experience.

• Target Audience Insight: Understanding that kids spend significant time playing a block-building game, we realized this platform was a perfect medium to connect with them and transform the perception of concrete.

• Game Map Creation: We collaborated with popular influencers to build Akçansa’s mega projects within the game. The result was a massive, interactive game map where users could explore, modify, and rebuild structures based on Akçansa’s real-world projects.

• Organic Engagement: The game map was not only fun but also educational, allowing users to immerse themselves in Akçansa’s world. The map quickly gained attention on YouTube, where influencers and gamers shared videos of their experiences, reviewing and playing with the structures. This led to organic reach and engagement across social media platforms, helping spread Akçansa’s message in a fun and engaging way.

Results and Impact

The game map became a viral sensation within the target audience, offering a fun and interactive way to shift perceptions of concrete. The organic engagement on YouTube showed how effectively the campaign resonated with young audiences, reaching them in a place they already loved. The influencers' involvement brought significant attention, and the community's interaction with the map allowed Akçansa to connect with future generations in an innovative and playful manner.

By leveraging the power of a popular block-building game, Akçansa successfully broke the traditional grey image of concrete and transformed it into something creative, fun, and exciting for a younger generation.