Arabam.com

For arabam.com, we developed a campaign titled "Aynı Yoldayız" (We Are On the Same Way) to emphasize the equality between male and female drivers, particularly on March 8th, International Women's Day. The campaign sought to address the prejudices women drivers often face in traffic, using a humorous and light-hearted approach. To bring this message to life, we created a desktop animation video, featuring a typographic, iconographic, and flat design aesthetic.

Creative Approach

• Concept Development: The core message of the campaign was to highlight that male and female drivers are equal on the road. We sought to challenge the stereotypes and prejudices that often exist toward female drivers in a humorous and engaging way, promoting inclusivity and equality.

• Design & Animation: The video featured a typographic and iconographic design with flat design elements, keeping it simple, modern, and visually appealing. The use of minimalistic icons and bold typography allowed the message to stand out, making it both accessible and impactful.

• Humor as a Tool: To tackle the serious issue of gender bias in a more approachable way, we incorporated humorto gently criticize the stereotypes women drivers face in traffic. This not only made the message more relatable but also engaging, encouraging viewers to reflect on their own biases.

Results and Impact

The "Aynı Yoldayız" campaign resonated well with the audience, sparking conversations around gender equality in traffic. The use of animation allowed the campaign to stand out on digital platforms, creating a memorable and visually appealing experience for viewers.

The humorous tone effectively communicated the message without being confrontational, while the flat design style ensured that the campaign remained modern and trendy. The campaign helped arabam.com reinforce its commitment to promoting equality and inclusivity within the automotive industry.