Sudocrem

Sudocrem launched its first-ever TV commercial in Turkey with the slogan "Double Action in One Cream". The commercial focused on the everyday lives of mothers, highlighting how they often juggle multiple tasks simultaneously. Through these relatable scenarios, we showcased how Sudocrem becomes a mother’s good parner, offering practical and reliable support in managing both baby care and their own needs.

Campaign Concept and Creative Approach

• Concept Development: The concept revolved around the theme of multitasking in a mother’s daily routine, emphasizing the time-saving and multifunctional benefits of Sudocrem. We created scenarios where mothers were seen managing multiple roles, seamlessly integrating Sudocrem as their go-to solution.

• Storytelling: The commercial used real-life situations to connect with the audience. It portrayed the challenges mothers face daily and how Sudocrem helps them manage those moments efficiently, reinforcing the brand’s commitment to being a trusted partner in their journey.

• Brand Messaging: The slogan "Double Action in One Cream" encapsulated Sudocrem’s ability to address both baby care and skin care needs in a single product, resonating deeply with mothers.

Results and Impact

The campaign effectively communicated Sudocrem’s dual benefits and played a pivotal role in boosting both brand awareness and sales in the Turkish market. The commercial not only resonated with the target audience but also positioned Sudocrem as an essential product in the daily lives of mothers.