Bayer

Our client, Bayer, aimed to create medical content to educate and inform women about women’s health issues. In response to this, we launched a Women’s Health TV channel on YouTube, branding the channel and producing around 100 videos featuring medical professionals. We managed the entire production process and expanded the reach of this content through social media channels to engage a wider audience.

Creative Approach

• YouTube Channel Launch: We created and branded the Women’s Health TV channel, providing a dedicated space for women’s health content. The channel served as a go-to resource for reliable and accessible information.

• Video Production: We produced 100+ videos featuring expert medical professionals, ensuring high-quality, informative content tailored to the target audience. These videos covered a wide range of topics related to women’s health, providing practical insights and advice.

• Social Media Integration: To amplify the content’s reach, we adapted the videos for various social media channels, increasing audience engagement and making the information easily accessible across different platforms.

Results and Impact

The Women’s Health TV channel and accompanying video content successfully educated and informed women on essential health topics. The campaign reached a wide audience, with the integration of social media channels ensuring high engagement and widespread distribution. The content established Bayer as a credible source of women’s health information, driving both awareness and trust in the brand.

Here to watch: Bayer Women's Health Youtube Channel