Betonsa

Betonsa launched the Betonik Fikirler Yarışması, a competition where university students competed by presenting their innovative ideas for the construction materials sector. The goal of the campaign was to showcase the creative solutions that young minds could bring to the industry. We developed a slogan and a beat clip for the campaign. The lyrics for the song were written, and the music was created using construction site sounds, adding a unique element to the campaign.

Creative Approach

• Concept Development: The core idea of the campaign was "Give an Idea that Makes Sound", which emphasized that every idea and solution in the construction sector should make an impact. This slogan reflected the noise of the construction environment and the power of creative thinking.

• Music and Sound Design: The music for the video was created using sounds from construction sites (such as concrete pouring, grinding, hammering, etc.). This innovative sound design represented the strength and impact of the ideas, enhancing the emotional connection and creative power of the project.

Results and Impact

The campaign successfully launched the Betonik Fikirler Yarışması and created a buzz in the industry. The "Give an Idea that Makes Sound" slogan captured the attention of university students and increased participation in the competition. The campaign was widely shared on social media platforms, significantly raising awareness and engagement, and sparked interest in supporting innovative ideas in the construction sector.

Media Reach and Engagement

The music video, effectively combining construction sounds with creative ideas, gained significant attention on digital platforms. The campaign was shared widely across social media, receiving thousands of views and engagement from university students and industry professionals.