Limak

On the Day for Combating Violence Against Women, Limak launched a powerful internal campaign in support of gender equality and ending violence against women. The campaign, titled “Kadına Şiddetin Bahanesi Yok” (No Excuse for Violence Against Women), aimed to raise awareness within the company and deliver a strong message about the importance of standing up against violence.

Creative Approach

• Employee Engagement: We involved Limak’s female employees to voice their commitment to ending violence against women. Each employee expressed the message “There is no excuse for violence” in their own words, allowing for diverse and personal interpretations of the message. This approach made the communication more authentic and relatable.

• Innovative Filming Technique: To ensure the campaign stood out, we used unique filming techniques to enhance the emotional impact of the messages. The video featured diverse employees, creating a sense of solidarity and collective strength in the fight against gender-based violence.

• Alignment with UNDP: This campaign ran in parallel with efforts from UNDP, ensuring the messages were consistent with global initiatives and reinforcing Limak’s commitment to gender equality and corporate social responsibility. The collaboration with UNDP strengthened the campaign’s credibility and outreach.

Results and Impact

The “Kadına Şiddetin Bahanesi Yok” campaign successfully engaged Limak’s employees and delivered a strong message against violence against women. By featuring employees in the campaign, it fostered internal engagement and pride, while also promoting a culture of inclusion and respect within the company.

Externally, the campaign demonstrated Limak’s commitment to social responsibility and gender equality, aligning the company with broader global initiatives. The use of personal voices and innovative filming techniques helped the message resonate deeply, creating lasting impact within both the organization and the wider community.