Magnet20

At Magnet20, we embarked on a complete branding overhaul to redefine our visual and communication identity across all platforms. From logo to font, website to videos, colors to tone of voice, and communication strategy to merchandise, we reshaped every aspect of our brand to better reflect who we are and where we are headed. This transformation was designed to position Magnet20 as a more modern, cohesive, and impactful agency in today’s dynamic market.

Creative Approach

• Logo and Visual Identity: We redesigned the Magnet20 logo and revamped our visual identity to reflect our creative vision and forward-thinking approach. The new color palette and font choices were carefully selected to express our dynamic, professional, and approachable brand personality.

• Website and Video Content: A full website redesign was executed, offering a more user-friendly, mobile-optimized, and visually cohesive experience. In tandem, we produced a showreel video and a brand introduction video that communicated our refreshed identity in a compelling and engaging way, highlighting our capabilities and expertise.

• Tone of Voice and Social Media Strategy: We fine-tuned our tone of voice to ensure consistency and clarity across all touchpoints. On social media, we crafted an engaging content world that resonates with our audience, blending creativity with strategic messaging. This helps amplify our online presence and strengthen client relationships.

• Branded Merchandise: As part of the overhaul, we designed and produced a range of wearable and usable itemsthat embody our brand identity. These include T-shirts, hats, socks, notebooks, and bags—each item was carefully designed to be both practical and a visual representation of Magnet20’s creative spirit.

Results and Impact

The brand overhaul successfully positioned Magnet20 as a modern, innovative agency with a unified and impactful presence. The new visual identity, website, and showreel video enhanced our market positioning and improved user engagement, both internally and externally.

Our social media content strategy has increased audience engagement, while the branded merchandise has further amplified our brand visibility and reinforced our internal culture.

Overall, the rebranding has strengthened Magnet20’s presence in the market, fostered stronger connections with clients, and showcased our ability to adapt to modern trends while maintaining creativity and professionalism.