Sudocrem

Sudocrem launched "My Little Sudocrem", a compact and practical diaper rash cream designed to make life easier for moms and babies. The message "Wherever you are, we’re by your side" was brought to life through three stop-motion-style tabletop animation videos.

Stop-Motion Animation Series

Using stop-motion animation, the videos conveyed a warm and relatable narrative, aligning perfectly with Sudocrem’s trustworthy brand identity. Each video showcased the convenience and portability of My Little Sudocrem, emphasizing its role in everyday moments for moms.

Creative Approach:

• Concept Development: Everyday scenarios highlighted the "Wherever you are, we’re by your side" message, showing how the product fits into moms’ lives.

• Stop-Motion Technique: The frame-by-frame stop-motion technique added a handmade, nostalgic touch, making the videos more engaging.

• Tabletop Animation: The compact design of the product was emphasized by shooting in a tabletop setup, showcasing its portability.

Impact:

The stop-motion animations effectively captured attention and communicated the product’s practicality, reinforcing Sudocrem’s commitment to supporting moms. This approach created a memorable and impactful launch for My Little Sudocrem.