Sudocrem

Sudocrem wanted to announce that its products were now directly available for purchase on major online marketplaces such as Hepsiburada and Trendyol. The goal was to create an imaginative, heartwarming campaign that would capture attention and communicate this milestone in a distinctive way.

Creative Approach

We designed a CGI scene set over the Bosphorus in Istanbul to visualize the excitement of Sudocrem’s online debut. The story features a mother placing an order on her phone, and in that very moment, the sky fills with dozens of parachutes carrying Sudocrem jars. The surreal yet tender moment transformed a simple online purchase into a magical experience, combining the warmth of motherhood with the joy of accessibility. The concept reflected Sudocrem’s caring nature while adding a playful, cinematic touch to the launch.

Results and Impact

The campaign successfully introduced Sudocrem’s presence on e-commerce platforms through a visually captivating and emotionally engaging story. The CGI visuals drew high engagement on digital and social media, creating strong buzz around the brand’s new online availability and reinforcing Sudocrem’s position as a trusted yet creatively expressive brand.