Sudocrem

For Sudocrem, we needed to create a versatile visual library for both digital and print media. To achieve this, a photoshoot project was initiated, featuring mothers, babies, and the Sudocrem product in a studio environment.

Creative Approach

• Concept Development: The campaign focused on portraying the everyday moments of motherhood, emphasizing the product’s role in everyday care routines. We worked closely with the client to define the story behind the visuals and ensure the authenticity of the scenes.

• Storyboarding: Before the photoshoot, we developed storyboards to outline the key scenes and compositions, ensuring each shot aligned with the brand’s message and aesthetic. This detailed planning helped visualize the final output and set clear expectations for the shoot.

• Execution: The photoshoot took place in a controlled studio environment, where we captured moments of intimacy, warmth, and practicality, aligning with Sudocrem’s brand identity. The combination of mothers, babies, and the product created an emotional connection with the audience.

Results and Impact

By creating a rich visual library of high-quality images, we were able to enhance Sudocrem’s creative assets. These visuals were used effectively across various marketing channels, elevating the brand’s presence in both digital and print media. The resulting images conveyed the core message of the product—reliable, everyday care for mothers and babies—and helped Sudocrem strengthen its connection with its target audience.